Company setup
Coordinate company paperwork, banking and accounting contacts, people and operating arrangements.
CHINA MANUFACTURING TO RUSSIA MARKET
From product exports to local business
Based in Moscow. Your partner for Russian-speaking markets and local operations.
Every conversation matters. Every step gets our attention.
2024onwards
Supporting manufacturers abroad
Moscow
Company-operated officeLocal team
Tianya Auto City, Moscow
Support for your Russian business journey
Company, product, brand and sales. Choose the support you need.
Product entry
Coordinate applicable certification, labelling, import documents, specialists and logistics.
Brand localization
Build Russian product materials and a brand website with clear specifications, applications and supply terms.
Sales & buyer development
Develop Yandex inquiries, buyers and dealers; follow meetings, quotations and negotiations.
More than market entry. Local execution.
A local team for project discussions, business meetings and company affairs.
About NorthwayProduct, company affairs and sales work have named owners, with progress and open questions kept clear.
Meet the teamPrepare Russian materials, arrange samples and viewing, and coordinate buyer questions, quotes and supply terms.
Buyer developmentThe factory owns products, technical decisions and supply. We coordinate agreed local operating matters and commercial follow-up.
Local operations
Moscow reference photograph, not our officeAlexxx1979 / CC BY-SA 4.0
Industry reference photographs, not client premisesDaniel Smyth / Pexels
Industry reference photographs, not client premisesMarkus Winkler / Burst
Products and business in practice
Two projects: local retail operations and wholesale distribution.
B2C retail · Wildberries
Clothing retail in Russia
Chinese-made clothing sold to Russian consumers through Wildberries. Northway coordinates Russian product information, channel communication and local retail operations.
19.2M ₽Cumulative retail sales
4,800itemsItems sold
4,400+ordersConsumer orders
48SKUActive product range
The work behind the project
A ready-to-supply range needs a local retail channel, clear pricing and operating responsibilities.
- 01
Define the range
Organize styles, sizes, stock and supply prices; review Russian consumer-facing information.
Product sheet and Russian content checklist - 02
Select retail channels
Compare channel requirements, operating costs and return conditions before defining a pilot.
Channel comparison and pilot scope - 03
Coordinate operations
Assign content updates, stock reporting, customer communication and after-sales responsibilities.
Operating responsibilities and feedback log
Responsibilities
The manufacturer confirms products, stock and pricing; Northway coordinates Russian content, channel communication and agreed local operations.
B2B wholesale · Regional distribution
Building materials for Russian wholesale
Coordinate Russian business buyers and regional distributors, supporting volume supply, commercial communication and local delivery of building materials.
26.4M ₽Cumulative wholesale sales
16,000m²Materials delivered
6buyersBusiness buyers
4regionsRegions in Russia
The work behind the project
Connect local purchasing relationships, volume supply and regional delivery in the Russian wholesale market.
- 01
Local business buyers
Supply relationships with Russian building-material buyers, serving local wholesale demand.
Buyer and supply relationships - 02
Volume delivery
Approximately 16,000 m² delivered cumulatively, supporting volume purchasing.
Volume supply and delivery - 03
Regional distribution
Sales across four Russian regions, connecting local purchasing and regional distribution.
Regional sales and follow-up
Responsibilities
The manufacturer confirms specifications, quality, prices and supply. Northway coordinates local buyer communication, commercial terms and regional business.
Start with your product
Clarify scope, responsibilities and next steps before we start.
Understand the product
Review specifications, channels and market goals.
Agree the scope
Agree outputs, roles, fees and timing.
Work to the agreement
Record progress and follow local work.
Your team in Moscow
Business liaison, company affairs and sales operations, with a named owner for each.
Shu Wanming
КатеринаProduct materials, market assessment and local business discussions.
Responsibilities
Kira
Company paperwork, submissions and local arrangements.
Responsibilities
Андрей
B2B product entry and local sales operations.
ResponsibilitiesRussian market insights
Changes affecting products, logistics and buyer development.
Exhibitions & meetings
InterAutoMechanica lists its 2027 dates
The organizer’s visitor page lists 17-20 August 2027 at Crocus Expo in Moscow for the next edition.
Read articleExhibitions & meetings
Weldex 2026: following up after industry meetings
After the exhibition, organize technical questions and follow up with buyer contacts.
Read articleBefore we start
Product fit, responsibilities and working arrangements.
Is my product suited to the Russian market?
Look at competition, prices, buyers, entry requirements and local costs, rather than domestic sales alone. Validation helps determine whether further investment makes sense.
How do the manufacturer and Northway divide work?
You own product, technical, pricing, supply, service and contract decisions. Northway handles agreed market, localization, buyer communication and local follow-up. Assign owners per phase; specialists handle professional matters.
How are fees and timing determined?
Agree phases, outputs and timing by product complexity, readiness and scope. Logistics, advertising, venues and specialist fees are agreed item by item; no universal price or timeframe applies.
How do we start?
Complete the product inquiry form with your product, current business and goals. Scope, fees and timing are agreed after discussion.